Showing posts with label tips business. Show all posts
Showing posts with label tips business. Show all posts
9:24 PM - Posted by jennysay -

Are You a Professional?

Source : Tipsforsuccess. org


How you look, talk, write, act and work determines whether you are a professional or an amateur. Society does not emphasize the importance of professionalism, so people tend to believe that amateur work is normal. Many businesses accept less-than-good results.

Schools graduate students who cannot read. You can miss 15% of the driving-test answers and still get a driver license. "Just getting by" is an attitude many people accept. But it is the attitude of amateurs.

"Don't ever do anything as though you were an amateur.

"Anything you do, do it as a Professional to Professional standards.

"If you have the idea about anything you do that you just dabble in it, you will wind up with a dabble life. There'll be no satisfaction in it because there will be no real production you can be proud of.

"Develop the frame of mind that whatever you do, you are doing it as a professional and move up to professional standards in it.

"Never let it be said of you that you lived an amateur life.

"Professionals see situations and they handle what they see. They are not amateur dabblers.

"So learn this as a first lesson about life. The only successful beings in any field, including living itself, are those who have a professional viewpoint and make themselves and ARE professionals" — L. Ron Hubbard

A professional learns every aspect of the job. An amateur skips the learning process whenever possible.

A professional carefully discovers what is needed and wanted. An amateur assumes what others need and want.

A professional looks, speaks and dresses like a professional. An amateur is sloppy in appearance and speech.

A professional keeps his or her work area clean and orderly. An amateur has a messy, confused or dirty work area.

A professional is focused and clear-headed. An amateur is confused and distracted.

A professional does not let mistakes slide by. An amateur ignores or hides mistakes.

A professional jumps into difficult assignments. An amateur tries to get out of difficult work.

A professional completes projects as soon as possible. An amateur is surrounded by unfinished work piled on top of unfinished work.

A professional remains level-headed and optimistic. An amateur gets upset and assumes the worst.

A professional handles money and accounts very carefully. An amateur is sloppy with money or accounts.

A professional faces up to other people’s upsets and problems. An amateur avoids others’ problems.

A professional uses higher emotional tones: Enthusiasm, cheerfulness, interest, contentment. An amateur uses lower emotional tones: anger, hostility, resentment, fear, victim.

A professional persists until the objective is achieved. An amateur gives up at the first opportunity.

A professional produces more than expected. An amateur produces just enough to get by.

A professional produces a high-quality product or service. An amateur produces a medium-to-low quality product or service.

A professional earns high pay. An amateur earns low pay and feels it’s unfair.

A professional has a promising future. An amateur has an uncertain future.

The first step to making yourself a professional is to decide you ARE a professional.

Are you a professional?


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2:35 AM - Posted by jennysay -

Feeling Entrepreneurial? (Part I)


By Peter Dowling, JD, CPRW, ARM, CPCU

Jan had lunch with Margo for the first time since Margo left the firm to work freelance. Now Jan is considering making the move to freelance. Before she does she wants to know what to expect and how to prepare.

What are the principle differences between working for yourself and for an employer?

Here is some of what you can expect 'on your own.'

  • Potential for higher earning
  • Make your own hours
  • Make decisions about the direction of your company and your career
  • More responsibility
  • Potential for favorable tax benefits
  • No unemployment insurance or worker's compensation, as an independent
  • Income may be erratic or difficult to collect
  • Cost of doing business may be more than you anticipate
  • If you're working at home it may be a challenge to define your work hours and manage interruptions and distractions


Initial Steps -- Before You Decide to Quit Your Day Job

1. Create a business plan.

How will you do business? How will you attract clients? How much will you charge for your services or product? Who are your vendors? How long will it take to establish yourself? How long before you break even?


2. Construct a practical budget.

Do you have the necessary funds to get your business started and to keep it running through your break-even point? Are you prepared to seek outside funds in the form of a loan or investment? How long can you survive without an income?


3. Will you set up office in your home initially, or rent space?

Working at home can save money. You may qualify for tax deductions. However, will it harm your professional image, and is your home space appropriate for your business?


4. Select the legal form for your business. (Corporation, Limited Liability Company, etc.)

This decision is crucial as it may affect your tax liability and method, your Social Security tax responsibilities, your privacy, and your personal liability for debts.

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1:15 AM - Posted by jennysay -
10 Effective Employee Benefit Ideas from Google Headquarters


Google’s founders often state that the company is not serious about anything but search. They built a company around the idea that work should be challenging and the challenge should be fun.


To that end, Google’s culture is unlike any in corporate America, and it’s not because of the whimsical lava lamps and large rubber balls, or the fact that one of the company’s chefs used to cook for the Grateful Dead. In the same way Google puts users first when it comes to online services, Google puts employees first when it comes to daily life in its offices.


“The goal is to strip away everything that gets in our employees’ way. We provide a standard package of fringe benefits, but on top of that are first-class dining facilities, gyms, laundry rooms, massage rooms, haircuts, carwashes, dry cleaning, commuting buses – just about anything a hardworking employee might want. Let’s face it: programmers want to program, they don’t want to do their laundry. So we make it easy for them to do both.” Eric Schmidt, CEO Google


Benefits Philosophy: We strive to be innovative and unique in all services we provide both to customers and employees, including our benefits and perks offerings. We realize and celebrate that our employees have diverse needs, and that this diversity requires flexible and individually directed support. Our priority is to offer a customizable program that can be tailored to the specific needs of each individual, whether they enjoy ice climbing in Alaska, want to retire by age 40, or plan to adopt 3 children (Google Jobs).


When you take a close look at these employee benefits Google provides, you will see a common thread that indicates how much Google sees their employees as a close-knit family. The thought, consideration and assistance they offer, with their employees' needs being the focus, is the glue that keeps their workers happy, healthy and financially taken care of.



10 Simple and Effective and Effective Employee Benefits You Can Learn from Google:

Here are some of the benefits, other than the standard good health care and retirement plans, that people who work at Google love. Maybe you can incorporate some of these ideas into your Employee Benefits Package:

1. 529 College Savings Plan. Now, this is an incredible benefit that provides a way for employees to save part of their paychecks for post-secondary education for themselves or their children.

This plan is another offering besides Google's Flex Spending Account and their matching 401(k) Plan options.

2. Maternity Leave. Google offers up to 18 weeks off at about 100% of an employee's regular pay. That's especially generous because many large corporations only give up to four weeks' paid.

Check this out: on top of the fantastic paid leave, new moms and dads are able to have take-out meals covered up to $500 during the first 3 months they are home with the new baby.

3. Parental Leave. This is a special benefit for non-primary caregivers. For example, if your sister wound up in the hospital and needed you to fly out to care for your nieces and nephews, you get up to 7 weeks off, paid at approximately 100%.

4. Employee Referral Program. Google's motto is, "Good people know other good people," and encourages recommendations of candidates for openings. If they hire your referral and remains employed at Google for at least two months, the referrer (you) gets a nice bonus.

5. Back-Up Child Care. If your babysitter doesn't show or your daycare suddenly closed its doors one morning, Google will provide five days of free childcare through Children's Creative Learning Center (CCLC), for ages 6 weeks to 12 years of age.

6. Gift-Matching Program. Let it never be said that Google doesn't contribute to charity and go the extra mile to encourage their employees to get more mileage out of their charitable dollars.

Google matches contribution of up to $3000 per year from eligible employees to non-profit organizations, says the Google site. "Bolstering employees contributions to worthy causes with matching gifts doesn't just mean helping hundreds of organizations, both locally and globally, it's also a tangible expression."

7. Adoption assistance. Google assists their employees by offering financial help in the adoption of a child.

Google will reimburse the adoptive parents up to $5,000 for legal expenses, adoption agencies, or any other professional adoption fees. On top of this, parental leave and take-out benefits also apply here.

8. Financial Planning Classes. Google provides their employees with objective and conflict-free financial education courses that are comprehensive and cover a wide variety of financial topics---free.

In addition to these courses, Google offers EAP, an Employee Assistance Program that provides services for employees and their dependents that include free short-term counseling, legal consultations, child care referrals, and even pet care referrals.

9. Great On-Site Services. Google headquarters in Mountain View, California provides their employees with an on-site oil change, car wash, massage therapy, dry cleaning, hair stylist, gym, fitness classes and bicycle repair.

In addition to these services, gourmet chefs create a wide variety of healthy and delicious---and free---lunches and dinners for Google's employees. Google also offers satisfying snacks in between meals.

10. On-Site Doctor. Also at Google's Mountain View headquarters, employees have the convenience of seeing a doctor for medical attention right on-site.

This perk could save having an employee leave the workplace in order to be seen by a medical professional.

Important Points to Remember when Adding Employee Benefits to your Business:

  • Make sure your benefits and rewards match the accomplishments. In other words, a reward does not need to cost a lot of money; what matters is that the benefits is of value to the employee.
  • Center your company benefits around your employees' needs.
  • Be fair with reward systems. Make sure that whatever benefit or reward system you set up can never be construed into “playing favorites.”
  • Don’t let your mood(s) dictate when to offer benefits or rewards to employees for jobs well-done. Employees can detect when an employer is sincere when showing appreciation.
  • Never use benefits or rewards as leverage to get what you want. Don’t put a reward in place for everyone and then use it against everyone---for lack of performance by one or two people---by taking it away. Again, be fair to all.
  • Learn to incorporate and give rewards to the right employees for the right reasons.


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3:26 AM - Posted by jennysay -
Building Confidence: What Should You Be?


Question: What is the best personality or the best identity for you to assume?

Answer: Anything you want to be! A cheerful friend, a businesslike executive, a caring listener. Whatever is best at the time. Different circumstances require different attitudes.

For example, to be a bossy manager at work might be appropriate, but you might drive your spouse crazy if the identity continues at home. To be a rowdy sports fan at a game is great, but not what you should be when asking for a raise.

The reason people have trouble determining who or what they should BE is because they don't start with HAVE.

"Children in the West are commonly asked `What are you going to BE when you grow up?' It is a silly question and can drive any child up the wall. Because it's the wrong question—hits the wrong end of the cycle."

"He is also asked, `What are you going to DO in life?' That's just as bad. It is quite difficult to answer."

"If we asked children, `What do you want to PRODUCE in life?' we could probably get a workable answer. From that he could figure out what he'd have to do to produce that and from that he could know what he had to BE. Then, with a little cooperation he would be able to lead a happy and valuable life."

"A lot of people and businesses fail because they don't do this." — L. Ron Hubbard

Example: A young man likes to cook and make people happy. He may decide the product (HAVE) he wants to produce is: "Properly fed, happy people who pay a lot of money for the dining experience at my successful restaurant."

Based on this decision, he works out his career by listing the steps (DO) which include enrolling in a cooking school, working at several restaurants for the experience, saving money, and so on. His planning is accurate and efficient. The young man then works out the best identity for the job (BE). He needs to BE a successful restaurateur: proud, charming, service-oriented, smart and wealthy.

To put his plan into action, this young man starts the cycle with BE and assumes this identity as the first step. He strolls around BEING a successful restaurateur from day one. He's proud, charming and service-oriented. He even feels wealthy.

He can then easily DO the steps needed to get what he wants to HAVE: a successful restaurant with happy customers. He accomplishes this much faster and more easily than a person who cannot BE a successful restaurateur until he owns the restaurant.

If you want success and wealth, BE wealthy or successful before you get there. It’s fun!

Assume a wealthy identity. Test drive a big new Mercedes. Stroll through a $10-million building as if you own it. People will want to be around you. Bankers will try to lend you money. You'll feel great!


Exercise

While this exercise focuses on making money, you can do this with any goal.

1. Take out a blank piece of paper. At the bottom of the sheet, write down how much money you want to earn per month, one year from now.

2. Above the dollar amount write down what you need to produce (HAVE) that someone would pay you that much money for. What final product must you produce that is worth the amount of money you want to earn?

For example, a plumber wants to earn $8,000 per month in profit. He calculates his overhead costs and determines he needs to produce or HAVE "$20,000 per month in high-quality plumbing work to happy customers who refer."

A dental receptionist who wants to earn $3500 per month might determine she needs to produce much more than "scheduled patients." She talks to the dentist and decides she needs to produce "a dental practice that doubles in productivity through my clever scheduling so I can earn $3500 per month."

The partners of a law firm decide they want their group to bill and collect $500,000 per month.

What do you need to produce to earn the money you wrote in step 1? Write this down.

3. In the middle of your sheet of paper, write down what you need to DO to reach that level of productivity. This is planning at its finest; you start with the final result and work backwards.

Before you achieved the above product, what would you do? Before that? Before that? Plan your steps from this future point in time back to the present.

For example, the plumber needs to DO more promotional actions, delegate responsibility to his assistants and make sure every customer is completely satisfied.

The dental receptionist needs to organize the schedule better, make more reminder calls to patients and keep the doctor busier.

The law firm needs to hire more associates, attract wealthier clients and win more cases.

4. At the top of the page, write what you need to BE to accomplish the plan and obtain the final product.

The plumber might need to BE a responsible manager and not a fun-loving worker. He may decide he needs to BE a successful business owner.

The dental receptionist needs to BE the boss of the patients’ and doctor’s time, not just be a receptionist. She needs to BE a successful manager.

The law firm needs to BE the most powerful law firm in town. It moves to the biggest building in town, hires the best decorators money can buy and gives an overwhelming feeling of strength.

Whatever you write at the top of your paper is what you need to BE. It's the most effective identity you can assume. BE THIS PERSON RIGHT NOW.

Now that you are BEING the correct identity for this goal, DO the action steps. You will then HAVE the money or goal.

Use this exercise in other areas of life. For example, to HAVE a successful marriage, what should you DO and BE? What do you need to DO and BE to HAVE a cheerful family, a successful business, a happy life?

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1:12 AM - Posted by jennysay -
Outdoor Billboard Advertising – One of the Most Difficult Advertising Strategies

Outdoor billboard advertising is one of the most difficult of all advertising simply because of the variables that surround its success or failure.

Size, location, and the message must create a call to action either by calling a phone number or visiting a web site. This is why many small business owners look to outdoor advertising companies for help and guidance.

Outdoor billboard advertising is most effective when it is part of a larger advertising campaign that also includes display advertising in newspapers, radio and television advertising, and website campaigns. Compared cost-wise to other forms of advertising, outdoor advertising rates are favorable due to their exposure level.

The most effective billboards are ones that cause the viewer to go, “hmmm.” Many famous (and highly effective) outdoor billboard advertising strategies could fill the halls of many mansions but they have one thing in common: creativity. Some of the most creative ideas can be found at Billboardom


1. Outdoor Billboard Advertising Needs to Be “To the Point” – and Memorable for Passing Motorists

Think about this: how much of a billboard can you read going 60 miles per hour?
Effective billboards have a message that has “punch” such as a shorter version of a slogan. “I'm Thinking Arby's,” “Got Milk?” and a variety of other “mini-slogans” add just the right of information to make it identifiable with a brand name.

In fact, part of a comprehensive advertising campaign is to create slogans for the company that promote name recognition and company branding.
Some of the most memorable outdoor billboard ads have the fewest words and three or less graphics.


2. Outdoor Billboards Need to Have Lettering that is a Minimum of 1 ½ Feet Tall

Even if your billboard is close to the road, you still need to stick to this rule for maximum visibility. Remember that the speed limit of that particular stretch of road will either allow for more or less time for your message to be read. If your outdoor billboard is further from the road or higher up from the ground, the lettering should increase in size accordingly.


3. Large and Powerful Graphics Make Billboards Memorable

A huge photograph of a hand holding a hammer says, “Strength” without words. The hammer itself can be used to portray a building company but can also project, “our workmanship is solid” for many types of businesses and industries.

A graphic such as this should be the same height as the billboard area for the most effectiveness. Remember the adage, “a picture says a thousand words” to help guide you in finding a great graphic or visual effect to say the words instead of cluttering the billboard with text.
Dare to be different with the use of graphics.


4. Contrasting Colors Make Billboards Stand Out

Your graphics and text must stand distinctly apart from each other in order to be seen and remembered. Along these same lines, a website domain name and phone number that tie into the graphic's message helps the most important information – the call to action – easy to remember.

A short and easy-to-remember domain name and phone number in bright yellow against a dark background helps the eye to register the information to the brain in a glance.

Just because all the text and graphics are very large on a billboard does not mean they will be seen and responded to. Because the elements are larger, it is even more important to use high contrast with graphics and text.


5. Billboards that Speak the Language of the Community Get Results

If your business appeals to a younger market, the edgier you can get, along with “street talk.” While many business owners may not fit into that crowd, their audience might.

How you, as a business owner, may phrase a statement in “proper language,” the use of slang and deliberately misspelled words can let your customers know that your business is progressive and not adverse to change and innovation.

On the other hand, if your customers consist of another type of audience, speak to them in the language they are accustomed to. “Yo, heads up” may not be very appealing to an audience who relates better to, “We're New….and Better.”



6. The Way The Eye Travels is the Way Your Billboard is Read

The eye travels from left to right. You want to be sure that your billboard's message goes in the order you intend.
Make sure that your message doesn't lose the viewer in lack of order or sense.

Your graphics and text should have a natural flow so that the eye travels naturally from the most important element to the next. There should be a natural flow from element to element with the most important being what stands out the most: is it the text message or the graphic?

Again, color and contrast help to determine an easy flow where there is a specific order and the message is absolutely identifiable with your business.



7. Dare to be Drastic and Different with Your Billboard Advertising

Most of the time, it's risky to be daring in business and errors in judgment can cost a business hundreds, if not thousands, of dollars.

Gather ideas from friends and family as to what their most memorable billboard signs have been. Creativity is the key so that your billboard stands out from the rest of the signage along the roadway. Think outside the box and include humor, a headline of great interest, and graphics that lead the readers to call or click to your business.



8. Create an Advertising Message on your Billboard that Beats the Competition

Consumers are exposed daily to every suggestion, nuance, and saying that advertising executives can dream up for any type of advertising campaign. The problem is, how can you make your message convey how your product or service outperforms the competition?
This is the time for a very good writer and thesaurus to come into play if you cannot afford an advertising agency's expertise.

Come up with a better way of saying why your business is better in the fewest number of words. In fact, this is the very method used when creating a slogan and you can start with a longer slogan and shorten it to a catch-phrase for your billboard.



9. Offer Something for Free on Your Outdoor Billboard Advertisement

Insurance companies and other similar businesses are notorious for proclaiming, “Call for a Free Quote Today!”
Today, more than ever, consumers are not only comparison-shopping for great deals but also value for their money.

If your business offers a guarantee of work, trade-in products, humanitarian contributions and charities it donates to that people are passionate about, fit this information into your billboard message.



10. Call to Action is the Goal of Outdoor Billboard Advertising

The goal of your outdoor billboard advertising is to establish new customer relationships. By using the tips provided here, the goal is to create a billboard advertisement that entices potential customers to contact your business for more information.

By utilizing the steps outlined above, you will be well on your way to achieving more traffic and inquiries for your business.

Outdoor billboard advertising can be quite expense so adequate time and care needs to be taken into the choice of graphics, colors and their placements, and a unique message that portrays a solid business that portrays customer satisfaction and beats the competition with its products and services.


Important Points to Remember when Doing Outdoor Billboard Advertising:

  • Create billboard messages that are to the point.
  • Create letters and graphics that are adequate in size and height for visibility.
  • Create billboard messages that can be easily seen and their messages understood quickly.
  • Be creative with graphics, text, color, contrast and concepts.
  • Be sure to relay an offer and a call to action for more information by phone or website.

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3:06 AM - Posted by jennysay -
Tips for Getting Free Advertising through Press Releases



How is a Free Press Release Different from a Blog or Article?

A press release most often is sharing an announcement or commentary on a topic that is of community interest; in other words, “newsworthy.”

A press release is written about or around a current event or a topic that is of great interest to the public or a business sector and can pave the way for sales of a product. Microsoft®, for example, strategically uses press releases and announcements when a new version of software is about to be released. Because many computer users use Microsoft® products in their work and personal lives, the company’s press releases are newsworthy.

Unlike articles written for magazines or websites, press releases are not just about what a company offers. In fact, it is not until one reads the end of the release that it is discovered who the author was and how to get more information.

Press Releases are also FREE advertising. The trick to getting newspaper and television coverage is by making what your business offers of interest to people in the present time.

Note: If your press release does not follow the guidelines in this article, your free press release will be seen as merchant advertising and will be treated and charged for as such.



Finding the “Hook” for your Business’ Free Press Release


Finding the relevancy of your products or services to a topic of current interest is called a “hook.” Your business products and services need to “hook on to” an event or discussion of importance.

If your business serves just your regional area, you need to find a topic of great interest in your local community. If your business serves customers on a national or international, the topics have a wider range from which to choose.

For example, let’s say that your business sells communication equipment such as CB or HAM gear. Now let’s suppose a serious earthquake happened in another area or country and those areas had lost methods of communication. Add to that, perhaps your own area is earthquake-prone.

You could devise an emergency communication program and offer free communication in case of a serious earthquake in your own community. In your press release, you would explain who, what, where, why and how your communication system would work for people in your immediate community.

This type of press release would be termed a, “Human Interest” story. Because your business is offering a service to the community, it would be seen as informational to help ease worry as well as commendable on the part of your business in offering a free service.

Even if such an event would not take place, your customer base would grow simply because of the advertising you gained for your humanitarian efforts; raising the trust level for your products and services in the area.


Does your Business Have a Historical Tie?

Community history is always newsworthy. Does your business operate out of a historical home? If so, who was the family and what did they do in the community during the “good old days?”

Is your business family owned? Did you have ancestors who settled in the area? What was it like during those days? Do you have photographs you can share?

Is your business marking an anniversary of being in business for over 10 years? Is there someone in your employ who has an interesting background and story to tell?

In general, people like to read about people. Stories about people and history are always of human interest and are interesting topics to write about.


Who Writes the Press Release and How to Submit One

Any good writer can write a press release, especially if the writer has had experience with writing for the press.

If there is a story to tell but you know of no one to write it, call a newspaper and find out who you need to speak to about your press release. Most newspaper offices have different departments; you would not want your free press release on emergency communications in the “Garden” section.


At this point, you can do one of two things:

  1. Go for it. Submit your completed press release by fax, mail, or hand-delivery. Be sure to include any photos as well as the contact information for you and any other people mentioned in the article who are available for interview.
  2. Submit a query. Send a letter to the editor or reporter about the press release you would like to do. Many times, especially if the story is particularly newsworthy, a reporter will come out to interview you and write the story themselves. Again, have any photos on hand as well as the contact information of any other people who can be interviewed.

You can also submit completed press releases through a number of press release companies on the internet, although the chances of your releases being printed for free (without any fees whatsoever) are greatly diminished.


Important Points to Remember when Writing and Submitting Press Releases:

  1. A press release is not meant to sell your business’ products and/or services.
  2. READ the newspapers or publications before you submit a press release.
  3. Find out the appropriate editor or reporter for the department you are appealing to.
  4. Have photos and a contact list of other people who can be interviewed.
  5. ALWAYS thank the press outlet for publishing your press release.

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1:48 AM - Posted by jennysay -
Business Ethics To Practice

There is a lot of tension that business managers have to learn to deal with in today's business environment. Shareholders want higher profits, but the workforce wants higher wages. Consumer want lower prices, but suppliers want to charge more for parts and supplies. In the midst of all that, companies need to keep a close eye on business ethics issues.

Ethics in business has been a concern for businesses for a while now, but events of the past years has mad it even more of a focus. It seem like it should be such an easy thing; do what is right and you won't get into trouble, but deciding what is right seems to depend on who you talk to.

Business schools teach managers have a responsibility to grow the business and get the best return for the stakeholders, but some times the stakeholders have conflicting concerns. How do business ethics apply to that type of situation?

3 Important Business Ethics

While there are often times that the answer is not clear cut, there are a few standards that will help you avoid major missteps.

Honesty

One business ethics rule you should never violate is to tell the truth. Regardless of what problem you might face, you will never go wrong by being honest. If you need to make a decision that is not popular, or may even harm one group or another, be honest with the people involved.

Most of the major business ethics scandals over the past years have come as a result of business leaders that were dishonest. Knowing right from wrong, they chose wrong, and then lied about what they had done. Those in the organization that were not involved in the original problem ended up getting in trouble when they participated in the cover up.

Perhaps the most basic tenet of business ethics is maintaining honesty. Those you deal with may not agree with you, but they will respect the fact that they know that you are telling them the truth. That goes a long way with people.

Integrity

Business WomenThere are times in business when people do something that may be honest, and it may be the right decision for the company, but they go about it all wrong. You have heard stories of companies that announce layoffs the week before Christmas.

Many times these companies new about the decision weeks or even months before it was announced, but in order to avoid problems, they put off the announcement until the last minute. Integrity in business ethics would say that you tell your people what is coming so they have the opportunity to prepare for the layoff.

The same is true with price increases for your clients. If you need to increase prices you need to be honest and up front about the increases, not try to slip an increase in unnoticed. This type of behavior usually backfires, and the reputation of your business is harmed in the process.

Security

One area that has improved over the years is the issue of security of information about your clients and customers. There have been too many examples in past where a company has sold customer contact information to a third party for marketing purposes. You customers end up on a junk-mail list because the company owner saw an opportunity for a quick pay-day.

You need to apply business ethics by making sure that any information you collect about your customers is kept completely private. If your customers do not feel safe with your business they will quickly go to your competitors, and you will have a hard time trying to win them back.

Code of Business Ethics

One way to make sure the people in your organization abide by your business ethics is to write a Code of Ethics for your organization. This sends a message to your employees and your customers that you practice good business ethics.

Be prepared to spend some time getting this right. It isn't something you can typically knock out over lunch one day. You need to make sure it truly captures your view of business ethics for your organization. If you do this half-heartedly, your customers and employees will see through it, and they will probably doubt that you truly hold to the business ethics that you claim are important.

Points To Keep In Mind…

  • Many problems can be avoided by being honest with the people involved.
  • Sometimes businesses do what is right, but they go about doing it all wrong.
  • A Code of Business Ethics lets your customers and employees know what is important to you.
  • Once you lose the trust of the people you deal with it is very hard to get it back.
  • Your Code of Ethics needs to truly reflect what you believe and not just something you threw together.

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1:17 AM - Posted by jennysay -
Five Common Mistakes Entrepreneurs Make and you Should Avoid


One thing that all entrepreneurs have in common is that they all make mistakes. Unfortunately, time and again we see the same mistakes repeated by many entrepreneurs.
Mistakes.


Entrepreneurs Make #1 – Unclear Goals

Not having clear goals and a clear mission is like trying to drive through a foreign city without a map. he easiest way to avoid making this mistake is to write down your goals and strategies. Too often people can be thrown off course by innocently misinterpreting the goals and strategies. To assume that everyone involved with the business has a clear understanding of its mission can cause many more errors down the road.

In addition to writing down the goals of the business, be sure to write down measurements for success! Set your goals with timelines or milestones in mind and keep focused on meeting those objectives.


Mistakes Entrepreneurs Make #2 – Trying to prove you are Smart

The quickest way to make enemies is to try and prove you are the smartest one out of all the people you work with. Trying to prove you are smart is self-serving and has everything to do with ego; you will end up looking foolish for not listening to the advice of others in business.

No one has all the answers. Where you become smarter is when you realize that there are many other talented people who you can learn from. If you are fortunate enough to be surrounded by such a group of people, learn to be gracious and acknowledge and give credit to them for helping you along the path of building your business successfully.


Mistakes Entrepreneurs Make #3 – Greed

This may sound like a silly question but: are you in business to simply make money? Or, have you become an entrepreneur in order to march to the beat of your own drummer?

Becoming a successful entrepreneur involves the creative efforts on not only your part, but also on the part of others who contribute time and money toward your business. They want to succeed with you and are more likely to stay with you as long as they are valued---by you.

This means that you cannot keep the whole pie to yourself. Just because you might feel that you work harder than others do, does not mean that you are entitled to all the business equity. Think of it this way: with the help of others' contributions of time and money, what might the value of your slice of the pie be worth down the road?


Mistakes Entrepreneurs Make #4 – Hiring the Wrong People

Your business is not being set up as a social gathering and filled with all the people whom you like. Your business needs to be comprised of knowledgeable and talented people who are good at what they do.

Successful entrepreneurs concentrate on hiring the people they need---not just people they like.

Part of writing your goals and strategies includes creating job positions for people to fill. Without a clear-cut job description and list of duties for those areas, how would you know the best people to hire?


Mistakes Entrepreneurs Make #5 – Not Knowing when to Let Go

Many business owners refer to their venture as their “baby” and, in many ways, building a business is just like rearing a child.

As an entrepreneur, you are starting with a seedling of life that you will nourish and grow and the “child” begins to mature. Over time, other people contribute their time, skills, and money into the business and, as the business grows, the relationships change.

Be prepared to hand over responsibilities to others so that you do not suffer from “burn out.”


Important Points to Remember to Avoid Making the 5 Biggest Mistakes:

Coffee Cup Nespaper and cell phone

  • * Develop and write down goals, strategies, and measures for success.
  • * Give credit to others who are smarter than you.
  • * Be fair with sharing the equity in the business.
  • * Hire the people you need---not just the people you like.
  • * Learn to give responsibility to others at the right time.

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3:08 AM - Posted by jennysay -

Top 7 Entrepreneurial Traits Needed For Success


Source : A Touch of Business.com

Entrepreneurial Traits: Entrepreneurial Traits - symboloized by a man at his deskSo you think you might be the next Bill Gates but those around you are telling you that you just don't have what it takes?

Well, people have studied entrepreneurs for years, trying to determine what makes them successful at starting a business.

Why are some people more persistent than others? Why are they willing to take risks?

What keeps them from feeling overwhelmed? How can they spot an opportunity that others fail to see? In general, what makes someone a successful entrepreneur?

What Is an Entrepreneur Anyway?

Are you an entrepreneur? How do you know? Well, first you need to understand what an entrepreneur is.

According to most modern dictionaries, an entrepreneur is someone that starts a new business when they see an opportunity at hand – an opportunity with success written all over it.

However, finding such opportunities is not easy and when found, even more difficult to turn into something of worth.

The Small Business Administration (SBA) keeps the stats on business failures and claims that more than half of new businesses will disappear in the first five years.

That is why it is important to determine before you begin if you have what it takes to make it as a business owner.

Top 7 Entrepreneurial Traits Needed For Success

Here are the seven characteristics that researchers find over and over again. If you have these traits, your odds of success are far greater than those that do not.

  • Self -Confidence – This means that you trust your abilities. You are willing to face the adversities that are going to happen. You believe you have what it takes to act upon and solve these problems.
  • Risk - Taker – This means you trust your hunches, even without a lot of evidence. Keep in mind, however, that success isn't about luck. Once you have the idea, effort and hard work must take place.
  • Financial Savvy – You must understand the value of money and have an understanding for how much things cost. Most entrepreneurs learned this skill at a young age by earning their own money through endeavors such as babysitting or mowing lawns. Entrepreneur typing on a computer4. Observant – You know what the next trend is going to be by observing what is going on around you. You will always be looking for new ideas and new ways to make money.
  • 5. Competitive – You want to win and you are not afraid of others out there that feel the same way. You know how to stay ahead of others.
  • 6. Strong Work Ethic –You are honorable and have a strong work ethic. By making your deals honest, you have an excellent reputation.
  • 7. Knows When To Relax – Although you understand the value of hard work, you also know when it is time to step back and enjoy leisurely activities. You realize that burning yourself out is not the way to succeed.

Having these characteristics is not a guarantee that an entrepreneur will be successful. But with these characteristics, an entrepreneur has just the right ingredients for success.

Luckily, the items on the list are learnable. If you want to be an entrepreneur, be honest with yourself and then get to work.


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3:02 AM - Posted by jennysay -
How to start a t-Shirt business ( part II )

Source : A Touch of Business.com


Standing out in the crowd

Because it's become so easy to start up a t-shirt business in the 'aughts, the competition (especially online) is extremely fierce. So much so that very few people are able to make a full-time living with either t-shirt design or sales.

There are several things a new t-shirt business can do to make success more likely. For instance, it's always a good idea to make a real effort to get hip to what your target demographic really is wearing these days – don't guess.

Furthermore, you're far more likely to make a quick impact by focusing on a very particular market segment. It's not enough to market your t-shirt to “young people.” You'd do better to focus on a very specific niche market such as “young people with motor scooters” or “Irish-American skateboarders.”

You can come up with designs yourself or partner with local artists to share the profits. Even if you don't have any talent with design software or drawing, you can make designs that feature words only.


Marketing for success

Though competitive, many people are able to make a nice side-income from t-shirt business opportunities. Many who do so eventually branch out into other items of apparel. For instance, if you've invested in screen-printing equipment, you can pay the extra for large-format equipment that allows you to make banners and signs.

The only thing holding you back is a marketing effort. All t-shirt business models should include quite a few free-samples and plenty of innovative give-aways to get people to pay attention. Don't be afraid to hit the pavements and get your t-shirts on as many backs as possible. Never be afraid to hand out your cards.


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